You’ve heard the saying great things come in threes, right? Well, your brand may be one of those great things, if you can find the consistency that has been eluding you so far. How do you create consistency in your brand? How can you ensure that your customers know what to expect when they come across any piece of your brand, such as your website, social media pages and more? An experienced digital agency Chicago can help you with this process and more, including with logo design and brand statement creation.
Why does it matter if my brand is consistent?
A consistent brand helps you better communicate your values and personality. A good brand will help you create a cohesive message across all channels and will help customers identify you as an expert in your field. Plus, it’ll save you time and money by focusing on one voice instead of spreading yourself too thin across different channels. If you’re interested in learning more about how we can help with branding and positioning your business for success, contact us today!
What’s involved in having a consistent brand?
A consistent brand will help ensure that each touch point is cohesive and reflects your business’s core values. Let’s say you own an independent bookstore. You might want to use clean, crisp typography on your website and make sure that your logo incorporates a book in some way. Your social media posts should include images of books, quotes from authors, or picturesque shots of the store. It might seem like common sense, but it pays off when you take the time to reflect on how customers will be interacting with your brand. Is your company struggling to maintain consistency? Check out these 5 tips for maintaining a consistent brand:
– First, identify what makes up your core message and key strengths – this will become the basis for all branding decisions
– Next, create visual guidelines for employees or freelance contributors so they can easily create branded content
– Third, map out customer journeys – this could involve watching customer behaviour online or observing customer interactions in person (a/k/a watching them browse around your retail space)
– Fourth, develop clear metrics and Kepis – without clear goals there can’t be any successes!
Who should I talk to about creating a consistent brand?
If you’re looking for help with your brand, then you should get in touch with a digital agency Chicago. A digital agency will be able to help you plan and execute your goals for consistency across all your channels. They’ll also be able to create a logo, design your website, develop branding strategies, and more. If you’re ready to take your brand from good to great, then talk to one of our representatives today.
What are some ways for effective branding campaigns?
We will start by conducting an extensive discovery call and information gathering process, which is designed to uncover your brand’s vision and mission. From there, we will work with you on developing your brand voice so that you can reach your target market through marketing, design, and operations. With all these pieces in place, we will move forward into developing and executing an SEO strategy that will increase your visibility across the web. The next step is for us to take a look at how content marketing can be used as a way for you to generate leads from prospects who are searching for what you have to offer. We’ll also be able to come up with ways for you do things more efficiently and effectively so that time spent on day-to-day tasks can be minimized.
Where do we begin?
The first step is understanding what type of brand you want to be. For example, if you’re launching a clothing line, you’ll need to decide whether or not you’re looking for an edgy, modern look or something more laid back and casual. Once you’ve decided on your desired look, it’s time to decide on your brand statement. What do you want people to know about your company? What value will they get from working with or purchasing from your business? Having an established brand statement will help guide all future decisions and ensure that everything is cohesive.
Once we’ve got these basic steps out of the way, it’s time to think about logo design and what images represent our company best.
what’s needed and where should we go from here?
We’ll start by getting clear on your goals and creating a plan that works for you. We at digital agency Chicago offer free consultations, so don’t hesitate to reach out and ask any questions you may have. From there, we’ll create your custom digital marketing strategy tailored specifically for your needs. We work with businesses just like yours every day, so we know what it takes to grow your business.