India Household Cleaners Market 2022-27 | Growth, Report

The latest research study “India Household Cleaners Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” by IMARC Group, finds that the India household cleaners market size  reached a value of US$ 6,163 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 18,757 Million by 2027, exhibiting a CAGR of 19.63% during 2022-2027.

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Household cleaners are a diverse range of cleaning products custom-built to help remove dirt, germs, and other contaminants in the home. They are available in various product categories, such as laundry cleaners, surface cleaners, toilet bowl cleaners, dishwashing liquids, window cleaners, glass cleaners, etc. In terms of ingredients, household cleaners are segmented into solvents, surfactants, builders, antimicrobials, etc. They prove effective in removing dust, grease, soap scum, oil, hard water marks, limescale, preventing microbial growth, etc. Consequently, household cleaners find extensive application in cleaning kitchens, bathrooms, fabrics, floors, and other surfaces in residential and commercial spaces.

COVID-19Impact on Market: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

India Household Cleaners Market Trends and Drivers:

The expanding consumer consciousness towards household hygiene and the launch of various awareness programs by government bodies aimed at promoting the need for proper cleanliness are primarily driving the Indian household cleaners market.

Besides this, the increasing demand for natural and eco-friendly product variants that are gentle on the skin and the environment and the growing number of retail stores, especially across tier-2 and tier-3 cities, are acting as significant growth-inducing factors. Apart from this, the emerging trend of using specialized cleaners that can be utilized on mirrored surfaces, glass, stainless steel, wood, etc., is also positively influencing the market across the country.

Furthermore, the rising investments by key market players to develop safer and clean-label products, including baking soda, oxygen bleach, corn starch, washing soda, vegetable oils, alcohol, citrus solvents, etc., are anticipated to augment the Indian household cleaners market over the forecasted period.

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India Household Cleaners Market 2022-2027 Analysis and Segmentation:

 Competitive Landscape:

 The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

India Household Cleaners Companies: 

Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.) and Pitambari Products Pvt Ltd.

The report has segmented the market on the basis of region, product, ingredient, distribution channel, income group, application and premiumization.

Breakup by Product:

  • Laundry
  • Dishwashing
  • Surface Cleaner
  • Toilet Bowl Cleaner
  • Window Cleaner
  • Glass Cleaner
  • Scourers
  • Others

Breakup by Ingredient:

  • Builders
  • Solvents
  • Surfactants
  • Antimicrobials
  • Others

Market Breakup by Distribution Channel:

  • Convenience Stores
  • Supermarkets and Hypermarkets
  • Online
  • Others

Breakup by Income Group:

  • Middle (INR 2.5 lacs- INR 27.5 lacs)
  • Low (Less than INR 2.5 Lacs)
  • High (Greater than INR 27.5 lacs)

Breakup by Application:

  • Fabric
  • Kitchen
  • Bathroom
  • Floor
  • Others

Market Breakup by Premiumization:

  • Economy
  • Mid-Size
  • Premium

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India

 If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.

 Key highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022- 2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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