Did you Have Instagram Account?. It’s never too late to ride the wave of Instagram popularity. Constantly evolving, the platform offers multiple solutions to improve your online visibility and brand image. Today, Instagram even allows users to shop directly through social networks. Something to boost your sales!
The advantage is that the platform is easy to use, and you don’t need an expert to get started. Everything is done from your smartphone, and you must follow our tips to use Instagram to get off to a good start, develop your visibility on the social giant, and instantly get more Instagram followers.
Getting Started: Create a Profile
Start by downloading the app to your phone and then creating an account. We advise you to choose a username as close as possible to your restaurant or brand.
Sometimes, your name may already be in use, too short or too long. Get creative.
Description & profile picture
The first thing your visitors will see is your profile picture. So make sure it represents your brand at its fair value and is consistent with your style. Most companies display their brand logo.
Next, add a short biographical description that explains, in 150 characters, what you do or what you sell. Given the limited number of characters, you must bet on an original and catchy sentence. Visitors who are not yet familiar with your brand should be able to get an idea by reading your description.
Your bio is also the only place to add a link and attract visitors to your website. Often, companies add a link to a current promotion, a new collection or the sales page, for example.
Adjust your Instagram account settings
This is the last step before you start sharing your photos. You can activate several features that improve your brand image in your settings.
Story settings: You encourage engagement and interaction with your fans by allowing everyone to see your story and comment.
Private account: When you create an account, your account is automatically public. Make sure it stays that way to get maximum visibility.
Professional profile: The professional option gives you a better overview of the performance of your account and allows you to promote it. You will need a professional Facebook page linked to your Instagram account. You will then have access to different types of data: the number of views of your stories, how many times your photos have been saved, which countries your fans come from, and the best days and times to share content.
Filtration of notifications: to not miss any comments or messages from your customers, filter your reports with Instagram’s advanced filter feature!
Status: is your restaurant closed? Remember to indicate it via the “Profile status” option, which will show in your bio for 24 hours after the closure of your restaurant.
Create a content strategy
Before sharing your photos, consider what content you want and how often you’d like to post. If you own a clothing store, promote your new items by showing outfits worn by models or re-sharing photos of your customers. If you have a restaurant, share mouth-watering pictures of your best dishes.
The secret of a good Instagram account is to keep your own consistency and style. With every photo you share, your community should recognize that it’s your brand. The focus should be on your product or service, but with a touch of originality.
The Paris-based restaurant La Maison de la Poutine is a prime example. The establishment takes care to work on its photos by adding branding elements (notably its logo in the shape of a reindeer) to stand out and be well-identified by its customers.
Post your first photo on Instagram account
Once your strategy has been developed, post several photos to feed your account and a minimum of 2 to 3 pictures per week. Most restaurants post at least one photo daily to stay in your subscribers’ feeds.
Share the right photos, and accompany them with hashtags and an original description.
Post varied content
Don’t just share your products, but also tell a story on your Instagram account. Know how to arouse the curiosity of your subscribers. Were you coming off an exciting date with a new partner? Are you organizing an event in your restaurant? Looking at multiple products from one supplier? All this can form exciting content to share on your profile and thus create links with your customers, fans and suppliers.
Bet on an original description
Instagram account works with an algorithm. The more your photo accumulates likes and comments, the more likely you will appear in your subscribers’ newsfeeds. So add a caption that will encourage your visitors to interact. Only the first 3 or 4 will appear before the word “suite, ” which you have to click. Bet everything on these first words, be original and playful. Please encourage them to click on the link in your bio.
Find the right tone for your brand and according to your target. We don’t interact in the same way with an audience in their twenties as an audience in their forties.
Use right hashtags on your Instagram Account
Hashtags have a massive advantage for Instagram account. Using the right hashtags helps you to increase Instagram Followers very fast. People use them to find what they’re looking for on Instagram account. Think, for example, of #Brussels, #restaurant. If your restaurant is in Brussels, make sure you use the right hashtags to attract as many people as possible and tourists. You can also follow these hashtags since this year—a way to keep an eye on what is happening in your area.
Pro Tip: Don’t use hashtags that are too long or general. You can also promote your brand, like I.Ma.Gi.n Jewels, by creating a hashtag that your customers can use and advertise to you.
Respond to your Instagram followers on video!
Retain your customers by video? It’s possible with Instagram Reels!
Instagram Reels is a short format allowing you to shoot a video lasting 15, 30 or 60 seconds, all embellished with montages and music to make you want! Inspired by Tiktok videos, Reels aim to create entertaining content and keep your subscribers coming back.
Just like Stories, Reels appear in the Instagram feed of users who follow you: get inspired by the most trending Reels in the restaurant sector by clicking on the “Explore” page and inserting keywords related to the industry of restoration.